Marketing your loyalty/ rewards program should work hand-in-hand with marketing your business. In-store marketing is key to increasing customers enrollment in your program.

Green Rewards loyalty/  rewards programs also offer the opportunity for one-to-one marketing to your loyal customers through email, SMS and social media integrations with our loyalty software.

Our loyalty managers advise our clients that they should very rarely make changes to their core loyalty program. Your core loyalty program should remain consistent so your customers understand what they can earn and have an incentive to shop.

Occasionally our loyalty managers recommend enhancements to loyalty programs and can help businesses create customer segments that create the opportunity to target customers in different ways.

Loyalty programs help businesses increase sales, customer shopping frequency, learn more about customer behavior and build a one-to-one relationship with customers. All of these benefits will increase revenue for your business, increase the effectiveness of your marketing and CRM programs and lead to a better brand loyalty.

Generally, 15% of customers will sign up for your loyalty program. Of course, getting that 15% requires the right go-to-market strategy and we have loyalty managers to help you plan the right strategy. Some of the most successful loyalty programs we’ve worked with see up to 40% of their customer base enrolled in their loyalty program.

Industry averages dictate that you can expect to see a 5% increase in sales when using a loyalty rewards program.

Green Rewards offers multiple of loyalty program designs from a points model to a spend model. Green Rewards loyalty managers recommend loyalty programs based on a businesses’ baseline data and their industry. Visit our loyalty programs page to learn more about the right type of loyalty program for your business.

A loyalty program is set up by businesses for two main purposes. The first is to gain loyalty from customers and provide them with incentives and rewards for returning. The second is to acquire behavioral information about their customers such as spending habits and shopping frequency.

A gift card program allows your customers to load and redeem value on a plastic card. This value can be redeemed for goods or services at the location and makes the perfect gift. Gift card programs boost sales year round, but especially impact businesses around gift-giving holidays. A customer using a gift card is likely to spend 50% more than the value of the card.

A loyalty program rewards customers for purchases and incentivizes them to shop more frequently and spend more at your business. Green Rewards loyalty programs also allow businesses to gain priceless knowledge about customer shopping behavior and what influences your loyalty customers to shop. This knowledge enables businesses to target customers more effectively with the right products and rewards at the right time.