Benefits of Gift Cards

 

“When merchants switch from gift certificates to gift cards, sales increase 2-10 times.”

Consumer Insights Survey

 

 

•  Gift Cards are easy to activate and use by both merchant and customer.

•  A great way to handle product returns for store credit instead of refunding cash.

•  Allows small merchants to effectively compete with larger retailers.

•  A great marketing tool for a wide variety of promotional campaigns.

•  Gift Cards are often the most profitable selling space in the store.

•  Gift cards build brand awareness and increase customer loyalty.

•  No cash refunds - as balance declines, full cash value must be used in store.

 

“51% of consumers who receive gift cards spend more than the card's initial value.”

National Retail Federation